Blog & Articles
Robert has published more than 150 columns, articles, white papers, and research studies on relationship. In addition to being a regular contributor at Huffington Post, his work has been published and discussed in Forbes, American Banker, Sales & Marketing Management magazine, The CEO Magazine, ABA Bank Marketing magazine, Computerworld, The Daily Beast, Business Week, The Dallas Morning News, Los Angeles Times, The Detroit News, The Indianapolis Star and in international publications including Sydney Morning News (Australia), European Financial Management Association (London) and Relational Thinking Network (Cambridge, UK).
“Advertising is the cost of being boring.” – Andy Sernovitz, author, Word of Mouth Marketing
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One of the big challenges for marketing is to break through customer and marketplace boredom with your products, customer experience and your company. In the helter of life, sometimes people most need solutions that solve problems, save time, and have no surprises. Sometimes they need problems, excitement, connection, and the unknown to liven things up. It’s hard to know which.
A few organizations are good at […]