Banking with the Enemy
“… deposits are flooding in the door … the result of a favorable macro environment, not the strength of their brands or their own marketing pizzazz. – Tom Brown, bankstocks.com
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The word most associated with the word “predatory” – in a Google search – is “lenders.”
For bank marketers a funny thing happened on the way to building our brand. While we were working to positively position and frame our industry and our individual organizations – the […]


