Blog & Articles
Robert has published more than 150 columns, articles, white papers, and research studies on relationship. In addition to being a regular contributor at Huffington Post, his work has been published and discussed in Forbes, American Banker, Sales & Marketing Management magazine, The CEO Magazine, ABA Bank Marketing magazine, Computerworld, The Daily Beast, Business Week, The Dallas Morning News, Los Angeles Times, The Detroit News, The Indianapolis Star and in international publications including Sydney Morning News (Australia), European Financial Management Association (London) and Relational Thinking Network (Cambridge, UK).
“By mid October, the Obama team had personally… spoken with each voter 5 times. Not ‘sent a letter’ but actually spoken, face-to-face, or via phone, on average 5 times!” Tomi T. Ahonen, Communities-Dominate.Blogs.com, describing personal contacts of targeted voters.
Politics aside, one of the defining stories of the 2012 presidential election was how sales and marketing relationship-building efforts delivered unexpected, targeted voter turnout. Even the Romney campaign was in awe of the Obama “ground game.” While much has been made about Obama’s sophisticated […]
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